ACTIVATE · REGULATE · COMMIT
Performance coaching for people carrying quota for a living.
Not fitness coaching. Not a wellness program. A performance system built for the specific demands of a sales career — and the 168 hours you have to work with each week.
THE PROBLEM
The problem is not willpower.
You have tried this before. A stricter sleep schedule, a better training routine. You ran with it for a while — then travel stacked, a deal went sideways, and it stopped.
Not a willpower problem
You have enough discipline to close deals. That same discipline has not been enough to sustain a system.
Not a time problem
That is what most people say when they are trying to sell you something that requires a completely different life.
A design problem
You have been trying to apply systems built for someone else's 168 hours to yours.
The Device Gap
Oura ($11B), WHOOP ($10B), Function Health ($2.5B) — three separate bets on the same belief: people will pay serious money to understand their physiology. The technology is impressive. What the data cannot do is interpret itself.
"The device is the input. The coaching is the system that turns it into a decision you act on."
THE CONNECTION
Your career and your body run on the
same engine.
The Research
MSc thesis at Erasmus University Rotterdam studied 79 full-time professionals. One clear pattern: sustained output is a direct function of recovery between demands.
The Gap
Most people already know recovery matters. The hard part is making it real — building recovery habits around your actual calendar.
The Application
Arc closes that gap. Based on twelve years of learning how to design a system for individual circumstances, understanding through data what actually drives results.
Sourced from raw data.
Nothing cherry-picked. Nothing estimated. Tracked through a real career with a real quota.
Three tiers. Start with the Protocol. Stay for the system.
Arc Protocol
Full diagnostic baseline in Week 0, followed by 6 weeks across three phases.
- Activate different systems
- Regulate activity & recovery
- Commit to the process
- Week 0 diagnostic: sleep, recovery, training, calendar
- WhatsApp access throughout
- Self-coaching playbook at completion
Arc Maintain
For Protocol graduates. Ongoing course correction and accountability.
- One 30-minute call per month
- Ad-hoc Arc reviews
- WhatsApp access
Arc Signal
Async accountability for graduates. Stay connected, stay accountable.
- Written monthly Arc review
- Accountability monitoring
- Fully async
IS THIS YOU?
Built for people who carry a number
for a living.
Who this is for
- ✓ You own a wearable, but struggle to interpret data points and patterns
- ✓ You've felt quarter-end stress impact your sleep, focus, and decision-making
- ✓ You've tried systems that broke when reality hit
- ✓ You feel the gap between how you're performing and how you could perform
Who this is not for
- ✕ You're waiting for AI to fix your health for you
- ✕ You want a quick fix — this is built for sustainable, long-term change
- ✕ You're not data-curious or interested in leveraging biometric data
- ✕ You lack commitment to integrating new habits into your demanding schedule
Ivan Valev
I do as I say
Certified CrossFit Coach with 2+ years of coaching experience
I understand the science
Master of Science in Organizational Psychology
I speak tech
14+ year veteran, battle-tested at Salesforce, Deel, and others
I know this works
WHOOP Top 0.4% Healthspan Time Traveller · Ranked #6 in a Global WHOOP Healthspan Study
START HERE
You constantly optimize your tech stack, chasing peak performance daily.
Why aren't you optimizing your biological stack?
Your Arc Starts Here